Saturday, August 28, 2010

Encoded/Embedded Information

Digital Technology and Art/Design

QR codes are black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

QR Codes are now used in a much broader context….aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object that users might need information about. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. How can you use this technology in your work?

From Wikipedia:

In 2009 the Japanese artist Takashi Murakami, in collaboration with creative agency SET and Louis Vuitton, created a design QR featuring the LV pattern and one of the artist’s characters.

In 2010 the musician and artist DJ Spooky used QR code in a fine art print exhibited at Experimenta Biennale, Melbourne. Scanning the code takes users to an experiential web based artwork called the Nauru Ellegies, about the complexities of the South Pacific island of Nauru.

Since 2006 the Italian artist Fabrice de Nola uses QR codes in oil paintings or embedded in photographs.

In 2007 the British pop group Pet Shop Boys used QR code for the artwork of their download-only single Integral.

In July of 2009, QR-code was created for character design and promotional materials in the Tim Burton movie 9 (2009 film).

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